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Recent Work & Highlights
TREAT Medspa Manhattan (treatmedspa.com) — UI/UX & Web Design Case Study
Design Strategy: Bringing Manhattan Luxury & Tech Online
Designing for a premier medical aesthetic practice situated on 5th Avenue in Manhattan required an elevated strategy. The site needed to reflect both the sophisticated interior vibe of their physical space and the advanced clinical authority led by Dr. Fiona Gupta, MD.
As a native New Yorker, I understood what discerning NYC clients look for: instant clarity, cutting-edge technology, and an uncompromising sense of luxury.
Designing for a premier medical aesthetic practice situated on 5th Avenue in Manhattan required an elevated strategy. The site needed to reflect both the sophisticated interior vibe of their physical space and the advanced clinical authority led by Dr. Fiona Gupta, MD.
As a native New Yorker, I understood what discerning NYC clients look for: instant clarity, cutting-edge technology, and an uncompromising sense of luxury.
Bienstock Cosmetic Surgery (drdanielbienstock.com) — Website & UI/UX Case Study
Design Strategy: Balancing Ivy League Prestige with Patient Warmth
High-ticket cosmetic surgery web design requires a delicate balance: establishing elite clinical authority while maintaining an inviting, empathetic space where patients feel safe to request a consultation.
For Dr. Daniel Bienstock—a triple board-certified surgeon with Ivy League training from Harvard, Columbia, and UPenn—the website needed to communicate surgical precision without feeling cold or overly clinical.
High-ticket cosmetic surgery web design requires a delicate balance: establishing elite clinical authority while maintaining an inviting, empathetic space where patients feel safe to request a consultation.
For Dr. Daniel Bienstock—a triple board-certified surgeon with Ivy League training from Harvard, Columbia, and UPenn—the website needed to communicate surgical precision without feeling cold or overly clinical.
Elite Foot & Ankle Associates (elitefaor.com) — UI/UX & Web Design Case Study
Design Strategy & Challenges:
Medical web design requires a delicate balance of clinical trust, clear location accessibility, and frictionless patient conversion. When designing elitefaor.com, the objective was to showcase high-tech medical treatments while guiding users seamlessly toward scheduling an appointment.
Medical web design requires a delicate balance of clinical trust, clear location accessibility, and frictionless patient conversion. When designing elitefaor.com, the objective was to showcase high-tech medical treatments while guiding users seamlessly toward scheduling an appointment.
Zohar
Zohar is a wellness destination in Manhattan. They are an exclusive practice focused on memberships and togetherness. Serving the top 1% of wellness and aesthetic seekers, Zohar's design was built around that.
Specialized Plastic Surgery — Web Design & UI/UX Case Study
Design Strategy: Dual Pillars & Multi-Location UX
Medical web design for dual practices requires a clear visual architecture. Specialized Plastic Surgery serves two distinct patient bases across state lines with two distinct clinical focus areas:
Aesthetic Plastic Surgery: Enhancing confidence through face, breast, liposuction, and body contouring procedures.
Reconstructive Plastic Surgery: Complex form and function restoration following cancer treatment or trauma (including post-cancer breast reconstruction, autologous/DIEP flap, and nerve-focused approaches).
Medical web design for dual practices requires a clear visual architecture. Specialized Plastic Surgery serves two distinct patient bases across state lines with two distinct clinical focus areas:
Aesthetic Plastic Surgery: Enhancing confidence through face, breast, liposuction, and body contouring procedures.
Reconstructive Plastic Surgery: Complex form and function restoration following cancer treatment or trauma (including post-cancer breast reconstruction, autologous/DIEP flap, and nerve-focused approaches).
Plump Cosmetics (getplump.com) — UI/UX Web Design Case Study
Design Strategy: "No Trends. Just Results."
Plump isn't a traditional day spa; it’s a high-volume, doctor-led injectable clinical brand that prides itself on structural refinement rather than overfilled trends ("We don't overfill. We refine. We don't sell treatments. We build faces.").
Designing for a multi-city brand spanning NYC, Hoboken, and Brickell meant creating a digital design language that felt editorial, elevated, and unapologetically confident.
Plump isn't a traditional day spa; it’s a high-volume, doctor-led injectable clinical brand that prides itself on structural refinement rather than overfilled trends ("We don't overfill. We refine. We don't sell treatments. We build faces.").
Designing for a multi-city brand spanning NYC, Hoboken, and Brickell meant creating a digital design language that felt editorial, elevated, and unapologetically confident.
Blinski MD Plastic Surgery (blinskimd.com) — UI/UX Case Study
Design Strategy: Positioning 47 Years of Mastery & Revision Expertise
Corrective and revision plastic surgery requires a very specific digital messaging strategy. Patients seeking a BBL revision or fixing "botched" surgery results are often anxious, cautious, and looking for ultimate surgical authority.
When redesigning the web presence for Dr. Darryl J. Blinski (@drfixitmiami), the design needed to lean into a clean, crisp aesthetic while highlighting his nearly five decades of experience and mentorship in the surgical field.
Corrective and revision plastic surgery requires a very specific digital messaging strategy. Patients seeking a BBL revision or fixing "botched" surgery results are often anxious, cautious, and looking for ultimate surgical authority.
When redesigning the web presence for Dr. Darryl J. Blinski (@drfixitmiami), the design needed to lean into a clean, crisp aesthetic while highlighting his nearly five decades of experience and mentorship in the surgical field.
CNT MedSpa (cntmedspa.com) — Web Design & UI/UX Case Study
Design Strategy: "Affordable, Effective, Always Worth It"
In a saturated Phoenix aesthetic market, CNT MedSpa stands out by combining top-tier medical treatments with accessible, non-snobby pricing. The digital experience needed to reflect founder Carmen Morrow's vision: a woman-owned, warm, and judgment-free space where high-end skincare feels like an achievable lifestyle rather than an occasional luxury.
In a saturated Phoenix aesthetic market, CNT MedSpa stands out by combining top-tier medical treatments with accessible, non-snobby pricing. The digital experience needed to reflect founder Carmen Morrow's vision: a woman-owned, warm, and judgment-free space where high-end skincare feels like an achievable lifestyle rather than an occasional luxury.
James Christian Cosmetics — UI/UX & Web Design Case Study
Design Strategy: "Luxury Never Felt So Easy"
With premier locations across Manhattan, the Hamptons (Southampton), Long Island, and Miami Beach, James Christian Cosmetics operates at the top tier of medical aesthetics. The digital experience needed to communicate high-end, VIP luxury while remaining approachable, transparent, and effortlessly conversion-driven.
With premier locations across Manhattan, the Hamptons (Southampton), Long Island, and Miami Beach, James Christian Cosmetics operates at the top tier of medical aesthetics. The digital experience needed to communicate high-end, VIP luxury while remaining approachable, transparent, and effortlessly conversion-driven.
V&C Med Spa Coral Gables
Composed of experienced medical professionals, aesthetic specialists, and wellness experts, V&C Med Spa is a website design that shows exactly that. Nothing but clean, aspirational and cohesive elements to bring this brand and design together.
Golden Rose Wellness & Medspa — Web Design & UI/UX Case Study
Design Strategy: "Wellness & Beauty, Perfectly in Bloom"
Medspas that offer both aesthetic treatments (Botox, Fillers, CO2 Lasers) and long-term functional wellness (Medical Weight Loss, HRT, Peptide Therapy) require a hybrid web design strategy. The site needs to feel warm and inviting like a sanctuary, while maintaining the clinical authority of a doctor-led medical center.
For Dr. Kimberly Ayala Vega and Golden Rose Wellness & Medspa, the goal was to craft a site that balances high-ticket aesthetic transformations with life-changing health journeys.
Medspas that offer both aesthetic treatments (Botox, Fillers, CO2 Lasers) and long-term functional wellness (Medical Weight Loss, HRT, Peptide Therapy) require a hybrid web design strategy. The site needs to feel warm and inviting like a sanctuary, while maintaining the clinical authority of a doctor-led medical center.
For Dr. Kimberly Ayala Vega and Golden Rose Wellness & Medspa, the goal was to craft a site that balances high-ticket aesthetic transformations with life-changing health journeys.
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