Design Strategy: "No Trends. Just Results."
Plump isn't a traditional day spa; it’s a high-volume, doctor-led injectable clinical brand that prides itself on structural refinement rather than overfilled trends ("We don't overfill. We refine. We don't sell treatments. We build faces.").

Designing for a multi-city brand spanning NYC, Hoboken, and Brickell meant creating a digital design language that felt editorial, elevated, and unapologetically confident.