Design Strategy: Positioning 47 Years of Mastery & Revision Expertise
Corrective and revision plastic surgery requires a very specific digital messaging strategy. Patients seeking a BBL revision or fixing "botched" surgery results are often anxious, cautious, and looking for ultimate surgical authority.

When redesigning the web presence for Dr. Darryl J. Blinski (@drfixitmiami), the design needed to lean into a clean, crisp aesthetic while highlighting his nearly five decades of experience and mentorship in the surgical field.